Solid cosmetics are increasingly popular in our bathrooms, promoting a minimalist skincare routine. From solid shampoo and makeup remover to solid toothpaste, there's a solid version for every liquid cosmetic product.
Sold in bulk, in recyclable, organic and/or French packaging, solid cosmetics are popular for many reasons.
What is a solid cosmetic?
What exactly is a solid cosmetic? Obviously, it's a beauty product that is concentrated and more compact.
How? Thanks to the absence of water in its composition.
Water is the main component of living organisms and deteriorates over time. When it is incorporated into cosmetics, it is therefore or natural preservatives
1. Environmentally friendly and efficient
Recent years have seen a renewed interest in natural and healthy products , both for health and the environment. Trends confirm this : cosmetics are becoming increasingly organic and natural.
And solid cosmetics perfectly meet consumer demands!
Brands addressing this issue understand that choosing natural , healthy , and non-toxic . Whether organic or not, solid cosmetics are increasingly turning to French , local , and natural .
Organic solid beauty products are also eco-friendly thanks to their packaging . Often, we can say goodbye to plastic and non-recyclable packaging. Bathrooms are decluttered, as is the recycling bin.
It is even possible to find solid cosmetics in bulk directly in organic stores or to buy them with compostable packaging .
But these cosmetics are also more environmentally friendly because they are more effective. Since they don't contain water in their composition, 100% of the compounds are active . They are therefore more concentrated.
A beauty product can sometimes contain between 70% and 80% water ! That's enormous.
This is why solid cosmetics, when used correctly, can last much longer than traditional products . On average, a 50g solid shampoo bar is equivalent to two 250ml bottles.
2. Economical and practical
If these solid products attract so many people, it's also because they cost less in the long run! No need to buy so many products, solid beauty products are part of an ecological and minimalist approach .
Packaging costs are reduced, especially when you decide to buy French solid cosmetic products in bulk.
But above all, solid cosmetics are practical to use and transport thanks to their portable format. No more transferring contents into 100ml containers for the plane or stressing about a possible leak in your suitcase when traveling. Simply put your solid product in a suitably sized metal tin or a fabric pouch for worry-free travel.
3. Solid cosmetics: a growing trend
Today, consumers are becoming true "consum'actors ." They primarily seek to buy products that align with their values , as evidenced by the search for local and French products .
But if solid cosmetics are so popular, it's mainly because a large part of traditional products can be made in a solid and eco-friendly version !
This allows you to expand your product range while demonstrating your commitment to sustainable development with:
– the traditional solid shampoo : it was one of the first to appear in our showers;
– solid deodorant : for direct application or to be run under water for a few seconds before application;
– solid toothpaste : often in cube form, you should wet your toothbrush before rubbing it;
– solid facial cleanser : nothing beats gently rubbing it on a damp face to remove all impurities;
– Solid mascara : it's the strong return of vintage with compact mascara.
The advantages of solid cosmetics are numerous! Especially when you consider the creation of French and organic solid cosmetics. They are very popular , and it's easy to see why. It's also a market that is constantly growing .