Attitudes have changed! There's a growing awareness of environmental issues, which is even impacting our bathrooms. Zero-waste cosmetics made with natural ingredients or co-produced with local producers: the cosmetic trends of 2021 are moving towards a return to naturalness, transparency, and simplicity.
Organic or natural ingredients, bulk or liquid skincare products: what are the current trends in the organic cosmetics market?
1. More natural ingredients
Today, there is a quest for skincare products that are more respectful of both the body and the environment. This translates into a desire to buy 100% green cosmetic products.
However, caution is advised, as claims such as "natural," "made with…," and "extracts containing…" can be misleading. To identify truly natural cosmetics, it is best to carefully examine the ingredients listed on the product label.
For example, COSMOS certified natural or organic cosmetic products must contain at least 95% naturally derived ingredients.
Natural ingredients have many beneficial properties, as seen with CBD, which has many benefits for the skin.
2. A wish for simplicity
This desire to use natural ingredients for skincare products is accompanied by a wish for transparency and simplicity regarding the composition.
Too many ingredients with long names do not inspire consumer confidence.
Having simple and effective products with few ingredients helps declutter your bathroom shelves. Some cosmetic products then serve multiple purposes, which aligns with the slow cosmetics approach .
Lipstick can be used as blush, for example, or concealer can become the perfect tool to hide small imperfections.
3. Short supply chains
Using natural ingredients in your product is a good thing, but if they come from the other side of the world, it somewhat undermines the goal of having an environmentally friendly product.
Today, it seems important to have sustainable sourcing with guaranteed traceability .
You can work with suppliers from Europe or France, or even go further by working hand in hand with small producers in your region.
In addition to minimizing environmental and social risks , it is becoming increasingly easy to offer an organic cosmetic product with natural, local and even seasonal ingredients!
These will therefore be cosmetics manufactured in small quantities , with , effective products and high traceability .
4. Vegan products
The desire to market products that respect the planet and health also comes with the desire to consume vegan cosmetics . Such products are defined by the exclusion of ingredients of animal origin.
The packaging cannot use wool or leather, and the products themselves do not contain milk or beeswax, for example. Animal welfare is central to the values upheld by cosmetic brands that offer this type of product.
Animal testing has been banned in Europe since 2013 2016 the Court of Justice of the European Union prohibited the import of cosmetics tested on animals. Theoretically, all products on the market are cruelty-free .
5. Less packaging, or even none at all
Zero waste is in vogue, and that's a good thing! The plastics used for single-use packaging often end up in the sea and are very polluting.
Glass containers , upcycled or recycled packaging , bulk products without packaging; there are many alternatives to replace plastic.
These five trends in the cosmetics industry clearly demonstrate that the primary desire is respect : respect for the environment, animals, and one's own health. Transparency, French-made products, and reduced pollution are the common threads in today's consumption patterns.