Mentalities have evolved! We are seeing an awareness of environmental issues that extends to our bathroom. Zero waste cosmetics composed of natural ingredients or co-manufactured with local producers, cosmetic trends in 2021 are moving in the direction of a return to naturalness, transparency and simplicity.
Organic or natural ingredients, bulk or liquid treatments, what are the current trends in the organic cosmetics market?
1. More natural ingredients
Today, there is a quest for care products that are more respectful of the body but also of the environment. This translates into the desire to buy 100% green cosmetic products.
But you have to be careful because claims like "natural," "made from...", "extracts containing..." can be misleading. To identify truly natural cosmetics, it's best to carefully examine the ingredients listed on the product label.
For example, natural or organic cosmetic products certified COSMOS (Natural or Organic) must contain at least 95% ingredients of natural origin.
Natural ingredients have many beneficial properties as we have seen with CBD which has many benefits for the skin.
2. A wish for simplicity
This desire to use natural ingredients for care products is accompanied by a desire for transparency and simplicity in the composition.
Too many ingredients with long names do not inspire consumer confidence.
Having simple and effective products with few ingredients allows you to declutter your bathroom shelves. Certain cosmetic products then have several uses, which is part of a slow cosmetic approach .
Lipstick can be used as blush for example, or concealer becomes the perfect tool to hide small imperfections.
3. Short circuits
Using natural ingredients in your product is a good thing, but if they come from the other side of the world, that somewhat undermines the issue of having an environmentally friendly product.
Today, it seems important to have sustainable sourcing with certain traceability .
You can work with suppliers who come from Europe or France, or even go further by working hand in hand with small producers in your region.
In addition to minimizing environmental and social risks , it is increasingly easier to offer an organic cosmetic product with natural, local and even seasonal ingredients!
These will therefore be cosmetics manufactured in small quantities , with , effective products and high traceability .
4. Vegan products
With the desire to market products that respect the planet and health also comes the desire to consume vegan cosmetics . Such products are defined by the exclusion of ingredients of animal origin.
Packaging cannot use wool or leather while care products do not contain milk or beeswax, for example. Animal well-being is at the heart of the values held by cosmetic brands that offer this type of creation.
Since 2013 , animal testing has been banned in Europe, and in 2016 the Court of Justice of the European Union banned the import of cosmetics tested on animals. Theoretically, all products on the market are cruelty free .
5. Less packaging, if at all
Zero waste is in vogue, and that's a good thing! Plastics used for single-use packaging often end up in the sea and are very polluting.
Glass containers , upcycled or recycled packaging , bulk products without packaging; there are many alternatives to replace plastic.
These 5 trends in the cosmetics sector show us that the main desire is respect : respect for the environment, animals and our health. Transparency, French and less polluting products are the common threads in today's way of consuming.