Environmental issues are no longer limited to our food consumption or means of transport. This is evident in the cosmetics industry, which is beginning to offer products that reflect this quest for transparency and ethics . Waterless cosmetics , also known as water -free products , are a prime example.
What is a waterless cosmetic?
A water-free cosmetic product lives up to its name since it is a beauty product that does not contain water in its composition, like solid cosmetics.
waterless products originated in South Korea in 2015 with the Waterless Beauty branch.
In addition to considering the benefits for the skin , these products are developing following an ecological awareness on the part of consumers and companies.
compounds are really highlighted in waterless cosmetics, whether through local and French vegetable oils , powders or extracts of natural origin.
What is the purpose of water in the composition?
Water is everywhere. Especially in cosmetics. On average, a cosmetic product can contain between 70% and 80% water .
It is used to solubilize ingredients, to obtain an emulsion, to create a liquid product, etc. Brands can overuse it to reduce their raw material costs and use fewer active ingredients .
Water is a neutral ingredient because it is not thermal water or floral water, which possess specific and interesting qualities.
Furthermore, the presence of water in a cosmetic product obliges the formulator to add one or more preservatives (chemical or of natural origin) in order to avoid bacterial contamination related to the use of the product.
Although their use , powders, oily products, balms, butters or any other waterless cosmetics are numerous and can take many forms .
waterless cosmetics
1. More environmentally friendly
Global water consumption has exploded in the last fifty years. Yet, less than 1% of all the world's water is drinkable . As a result, according to the World Wildlife Fund (WWF), by 2025, two-thirds of the world's population could be threatened by water scarcity.
Waterless cosmetics are therefore more environmentally friendly because they don't require this precious resource. Consumption is reduced, as is packaging. Solid products can be found in bulk or in eco-friendly packaging . They help declutter shelves and allow for a minimalist skincare routine .
2. Healthier
Since there is no water, there is no need for preservatives in the formula. The risk of allergy or irritation is reduced, and natural compounds are favored.
3. More efficient
The active ingredients are not diluted in water or unnecessary liquids, making the beauty product much more interesting and effective . Water is often replaced by formulas that place plant extracts and oils at the heart of the formulation.
“For example, oils are beneficial because they support the role of sebum and the hydrolipidic film.”
Waterless beauty products
waterless cosmetics , we immediately think of the solid products that we are used to seeing in our bathrooms.
But waterless cosmetics come in various forms and can enrich your range in many ways:
– facial oils ;
– wax sticks or lip balms ;
– solid soaps and shampoos ;
– solid deodorants and makeup removers ;
– dry shampoo powders ;
– solid conditioners .
The possibilities are almost endless , and product customization is vast. It's up to you to imagine the waterless beauty product you like best!