Solid cosmetics are flourishing more and more in our bathrooms and highlight a minimalist skincare routine. Solid shampoo, solid makeup remover or even solid toothpaste, there is a solid version for each liquid cosmetic product.
In bulk, in recyclable, organic and/or French packaging, solid cosmetics are popular for many reasons.
What is solid cosmetics?
What exactly is solid cosmetics? Obviously, it is a beauty product that is concentrated and more compact.
How ? Thanks to the absence of water in its composition.
Water is the main constituent of living organisms which deteriorates over time. When it is included in cosmetics, it is then or natural preservatives
1. Ecological and efficient
Recent years have seen a renewed interest in natural and healthy products , both for health and for the environment. Trends confirm it : cosmetics are becoming more and more organic and natural.
And solid cosmetics perfectly meet consumer demands!
The brands that are tackling this issue have understood this well: it is important to choose natural , healthy and non-toxic . Whether organic or not, solid cosmetics are increasingly turning to French , local and natural .
Solid organic beauty products are also ecological thanks to their packaging . We often say goodbye to plastic and non-recyclable packaging. The bathrooms are decluttered as is the recycling bin.
It is even possible to find solid cosmetics in bulk directly in organic stores or to buy them with compostable packaging .
But these cosmetics are also more ecological because they are more effective. As they do not contain water in their composition, 100% of the compounds are active . They are therefore more concentrated.
A beauty product can sometimes contain between 70% and 80% water ! It's huge.
This is why solid cosmetics, when used correctly, can last much longer than traditional products . On average, a 50g solid shampoo corresponds to 2 bottles of 250ml.
2. Economical and practical
If these solid products attract so many people, it is also because they cost less over time! No need to buy so many products anymore, solid beauty products are part of an ecological and minimalist approach .
Packaging costs are reduced, especially when you decide to buy French solid cosmetic products in bulk.
But above all, solid cosmetics are practical to use and transport thanks to their portable format. No more need to transfer your contents into 100ml containers for the plane or worry about a possible leak in your suitcase when you travel. Simply put your solid product in a metal box of the right size or a fabric bag to travel with peace of mind.
3. Solid cosmetics: a growing trend
Today, consumers are becoming real consumer actors . They seek above all to buy products in accordance with their values , as we see with the search for local and French products .
But if solid cosmetics are so popular, it is above all because a large number of traditional products are available in solid and eco-responsible versions !
Enough to extend your range of products while demonstrating your desire for sustainable development with:
– the traditional solid shampoo : it is one of the first to appear in our showers;
– solid deodorant : applied directly or spent a few seconds under water before application;
– solid toothpaste : often in cube form, you should run your toothbrush under water before rubbing it;
– solid facial cleanser : nothing better than rubbing it gently on a damp face to eliminate all impurities;
– solid mascara : it’s the comeback of vintage with compact mascara.
The advantages of solid cosmetics are numerous! Especially when we look at the creation of solid French and organic cosmetics. They are very popular , and we understand why. It’s a market that is constantly growing .