White label cosmetics: our formulas, your brand

Proven formulas, natural or organic, dressed in your packaging and your labelling. The fastest way to test a market or extend a range, without starting from scratch.

  • Around 4 months
  • Made in France
  • Compliant & notified
  • Natural & organic
Jar of skincare ready to be personalised, formulated at the laboratory
01When to choose it

The right time for white label

Custom development takes time. When you want to test an idea, fill shelf space quickly or extend a range without reinventing everything, white label is the answer: you start from formulas that are already proven and put your energy into your brand and your sales.

  • You want to launch quickly
  • You are testing a market before investing
  • You are extending an existing range
  • You want a controlled starting budget
02Our answer

Your brand, our ready-made formulas

At the lab in Marans
  1. 01

    Formula catalogue

    Proven bases by family: face, body, hair, hygiene, solid formats.

  2. 02

    Personalisation

    Container, packaging and labelling in your brand. On the formula itself, colour and complementary actives case by case.

  3. 03

    Compliance included

    PIF, CPNP notification and claims review: you sell with complete peace of mind.

  4. 04

    Production in France

    Manufacturing and filling made in France, from small runs to volume.

03The catalogue

Our catalogue

Proven bases, natural or organic, ready to carry your brand. Everything you need to build your range, from skincare to solids. Hygiene and solid formats complete the range: bases available, detailed references on request.

  • Polyglutamic acid hydrating serum
  • Anti-ageing day cream
  • Regenerating night cream
  • Gentle cleansing gel
  • Organic micellar water
  • Hydrating body milk
  • Relaxing massage oil
  • Repairing body balm
  • Gentle body scrub
  • Natural deodorant
  • Gentle shampoo for all hair types
  • Hydrating leave-in cream
  • Nourishing hair mask
  • Repairing hair oil
  • Two-phase hair growth spray

See our personalisation options

04Your identity

Our personalisation options

Your identity comes first through packaging: container, label, printing, gift box. On the formula, the base stays ours; colour and the addition of complementary actives are looked at case by case. Unfold each panel for the details.

Packaging & containers

  • Premium containers (glass, recycled plastic, airless)
  • Labels in your brand's colours
  • Logo printing & branding
  • Personalised vials and gift boxes

Formula adjustments

  • Colour adjustment (case by case)
  • Addition of complementary actives (case by case)

Included services

  • Complete PIF
  • CPNP notification
  • Toxicological assessment
  • Labelling proofreading

Available options

  • Samples & testers
  • Gift sets & discovery kits
  • Travel sizes & miniatures
  • Seasonal limited editions
White label is not a low-cost shortcut: these are our proven formulas, held to the same standards, to get you to market faster.
Julien R., co-founder
05How it works

Your launch, step by step

  1. Choosing the formulas

    Together we select the bases suited to your positioning and your audience.

  2. Personalisation

    Container, packaging, label: your identity takes shape on the product.

  3. Compliance

    PIF, notification and claims review for a smooth market launch.

  4. Production & delivery

    Manufacturing, filling, quality control and delivery of your products.

06What is included

What you get

  • Access to our base formulas
  • Packaging personalisation
  • Labelling guidance & proofreading
  • The Product Information File (PIF)
  • CPNP notification
  • Toxicological assessment
  • Claims review
  • Manufacturing in France
  • Quality control on every batch
MOQ, lead times and budget: your questions

What is the overall lead time?

Around 4 months, from formula selection to delivery.

What is the minimum order quantity?

From 500 units per reference.

What budget?

On quotation, with prices decreasing as volumes grow.

White label does not mean lowering the bar. Tell us about your project and together we will set the right level of personalisation.

Get my quote
07Why us

Our standards in white label

500minimum units per reference
100%made in France
4 monthsapproximately, from formula selection to delivery
5 familiesface, body, hair, hygiene, solids
08Your questions

Frequently asked questions

How does white label differ from custom formulation?

With white label, you start from formulas that are already proven and dress them in your brand. With custom formulation, we create an exclusive formula for you. White label is faster and more accessible when you are starting out.

What can I personalise on a white label product?

Personalisation applies first to the packaging: container, label, logo printing, gift box. On the formula itself, colour adjustment and the addition of complementary actives are looked at case by case. The fragrance and the texture of the base are not modified.

How long does it take to launch a white label range?

Around 4 months, from formula selection to delivery of the finished products.

What is the minimum order quantity?

500 units per reference.

Are the products compliant with European regulations?

Yes. The Product Information File (PIF), CPNP notification, toxicological assessment, labelling proofreading and claims review are included: you sell legally on the European market.

Can I move to custom formulation later?

Yes. Many brands start with white label, validate their market, then develop exclusive formulas with us.

Are your bases natural and organic?

Yes, our bases come in natural and organic versions, in the same spirit as our custom formulation.

To go further