Mentalities have evolved! There is an awareness of environmental issues that is transcribed to our bathroom. Zero waste cosmetics composed of natural ingredients or co-manufactured with local producers, cosmetic trends in 2021 are moving in the direction of a return to naturalness, transparency and simplicity.
Organic or natural ingredients, bulk or liquid care, what are the current trends in the organic cosmetics market?
1. More natural ingredients
Today, there is a quest for care products that are more respectful of the body but also of the environment. This translates into the desire to buy 100% green cosmetics.
But you have to be careful because claims such as “natural”, “based on…”, “extracts containing…” can be misleading. To identify true natural cosmetics, it is best to carefully examine the ingredients listed on the product label.
For example, natural or organic cosmetic products certified COSMOS (Natural or Organic) must contain at least 95% ingredients of natural origin.
Natural ingredients have many beneficial properties as we have seen with CBD which has many benefits for the skin.
2. A wish for simplicity
This desire to use natural ingredients for skincare products is accompanied by a desire for transparency and simplicity on the composition.
Too many ingredients with lengthy names do not inspire consumer confidence.
Having simple and effective products with few ingredients allows you to declutter the shelves of your bathroom. Some cosmetic products then have several uses, which is part of a slow cosmetic approach.
Lipstick can be used as a blush for example, or concealer becomes the perfect tool to hide small imperfections.
3. Des circuits courts
Using natural ingredients in your product is a good thing, but if they come from the other side of the world, it breaks a little the issue of having an environmentally friendly product.
Today, it seems important to have sustainable sourcing with a certain traceability.
You can work with suppliers from Europe or France, or even go even further by working hand in hand with small producers in your region.
In addition to minimizing environmental and social risks, it is becoming easier and easier to offer an organic cosmetic product with natural, local and even seasonal ingredients!
They will therefore be cosmetics manufactured in small quantities, with fresh, effective products and great traceability.
4. Vegan products
With the desire to market products that respect the planet and health also comes the desire to consume vegan cosmetics. Such products are defined by the exclusion of ingredients of animal origin.
The packaging cannot use wool or leather while the care does not contain milk, or beeswax, for example. Anima l well-beingis at the heart of the values carried by the cosmetic brands that offer this kind of creation.
Since 2013, animal testing has been banned in Europe, and in 2016 the Court of Justice of the European Union banned the import of cosmetics tested on animals. Theoretically, all products on the market are cruelty free.
5. Less or no packaging
Zero waste is in vogue, and that's a good thing! Plastics used for single-use packaging often end up in the sea and are highly polluting.
Glass containers, upcycled or recycled packaging, bulk products without packaging; There are many alternatives to replace plastic.
These 5 trends in the cosmetics sector show us that the main desire is respect: respect for the environment, animals and its health. Transparency, French products and less polluting are the red threads in today's way of consuming.