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Use of an oily balm held in the hand

Water-free cosmetics: a new ecological trend

Environmental issues are no longer limited to our food consumption or our means of transport. We observe it in the field of cosmetics which begins to offer products in resonance with this quest for transparency and ethics. Waterless cosmetics, also called waterless or waterfree in English, are proof of this.

What is waterless cosmetics?

A water-free cosmetic product is aptly named since it is a beauty product that does not contain water in its composition, like solid cosmetics.

If this trend has appeared in the West recently, waterless products were born in South Korea in 2015 with the branch of Waterless Beauty.

In addition to thinking about the benefits for the skin, these products are developing following an ecological awareness on the part of consumers, consumers and companies.

Active compounds are really highlighted in water-free cosmetics, whether thanks to local and French vegetable oils , powders or extracts of natural origin.

2 bars of solid soap, one pink on the left and one green on the right

What is the purpose of water in the composition?

Water is everywhere. Especially in cosmetics. On average, a cosmetic can contain between 70% and 80% water.

It is used to solubilize ingredients, to obtain an emulsion, to create a liquid product ect ... Brands can abuse it to reduce raw material costs and use fewer active ingredients.

Water is a neutral ingredient because it is not thermal water or floral water that have specific interesting qualities.

In addition, the presence of water in a cosmetic product requires the formulator to add one or more preservatives (chemical or of natural origin) in order to avoid bacterial contamination related to the use of the product.

Quite unknown in their mode of use, powders, oily products, balms, butters or any other cosmetics without water are numerous and can take many forms.

The advantages of waterless cosmetics

1. Greener

Global water consumption has exploded over the past fifty years. Yet less than 1% of all the world's water is safe to drink. This means that by 2025, according to the World Wildlife Fund (WWF), 2/3 of the world's population could be threatened with water scarcity.

Waterless cosmetics are therefore more environmentally friendly because they can do without this precious resource. Consumption is lower and so is packaging. Solid products can be found in bulk or have eco-responsible packaging. They make it possible to declutter the shelves and to have a minimalist skincare routine.

2. Healthier

Since there is no water, there is no need for preservatives in the composition. The risk of allergy or irritation is reduced and natural compounds are preferred.

3. More efficient

The active compounds are not drowned in water or unnecessary liquids which makes the beauty product much more interesting and effective. Water is often replaced by formulas that put plant extracts and oils at the heart of the formulation.

"For example, oils are interesting because they support the role of sebum and hydrolipidic film." >

Waterless cosmetics: pink powder with a golden brush inside

Waterless beauty products

When we talk about waterless cosmetics or waterless cosmetics, we immediately think of the solid products that we are used to seeing in our bathrooms.

But water-free cosmetics come in a variety of ways and can enrich your range in many ways:
facial oils ;
– wax sticks orbum for the lips ;
solid soaps and shampoos ;
deodorants and solid makeup removers ;
dry shampoo powder ;
solid conditioners.

The possibilities are almost endless and the customization of the products is huge. It's up to you to imagine the waterless beauty product you like the most!

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