Welcome to this second article dedicated to corporate social responsibility (CSR) where Julien Rochais interviews Tiphaine Vidal, founder of Lost In Transition and La Classe Verte .
CSR is often seen as a priority for large companies. However, Tiphaine Vidal, consultant and trainer, reveals to us that small structures, such as VSEs and SMEs, also play a crucial role in this approach:
What are the issues and how can we adapt to this global movement?
Here's a sneak peek of our engaging interview with Tiphaine, who shares her expertise on integrating CSR into small businesses and startups.
CSR and small businesses (VSEs): already a reality
Contrary to popular belief, small businesses are not left out when it comes to CSR.
It is important to emphasize that many VSEs (and also SMEs) are already active in this area, but often lack the visibility and resources to structure their approaches as formally as large companies.
The key lies in structuring and communicating their actions.
Challenges and opportunities: startups and managerial practices
Startups are often singled out for questionable managerial practices , but they are not necessarily worse than large companies.
Abuses exist in all types of structures, often due to a lack of experience or management codes.
For small businesses, structuring the CSR approach from the start can avoid these excesses and improve internal cohesion .
CSR: a profitable investment?
One of the major concerns of small businesses is the perceived cost of CSR .
A France Stratégie study shows that companies with a CSR approach see their economic performance increase by 13% on average.
CSR can be a lever for innovation and reduction of turnover, attracting and retaining talent, particularly among young graduates who value these commitments.
Towards an Economic Revolution?
With the climate emergency, a profound transformation of economic models can be initiated.
Each company must evaluate and measure its specific impact to make relevant decisions.
The social and solidarity economy sector, for example, represents an interesting alternative, integrating social and environmental objectives into its statutes.
Fight against Greenwashing
In the cosmetics sector, greenwashing is a persistent problem.
The importance of transparency and regulation to guarantee the credibility of CSR commitments is therefore fundamental.
The European CSRD directive aims to make these procedures comparable and transparent, thus strengthening the confidence of consumers and commercial partners.
Practical advice for entrepreneurs
For entrepreneurs wishing to integrate CSR, do not hesitate to surround themselves with professionals and not try to do everything alone.
“From the start, being aware of the impacts of your sector can guide choices towards more sustainable practices . Help and tools exist to support this transition.”
In conclusion, CSR is not just the business of large companies.
Small structures have an essential role to play and can reap many benefits from the integration of responsible practices.
By structuring their approaches and communicating their actions, they can not only improve their economic performance, but also contribute to a more sustainable future .
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