Skip links
Several slices of white and green artisanal soap placed on a light pink support

Why create an artisanal, natural and authentic cosmetic brand?

Today's consumers are increasingly conscious of what they put on their skin.

With a growing demand for more natural and environmentally friendly products , traditional cosmetic brands find themselves facing a major challenge:

“How to meet the expectations of their audience while remaining competitive in the market?”

The importance of naturalness in cosmetic products

Consumers are increasingly looking for cosmetic products containing natural and/or organic ingredients in significant proportions.

This trend stems from growing awareness of the effects of petrochemical products on health and the environment.

Natural ingredients, such as plant extracts and plant-based butters, are often perceived as gentler and less likely to cause unwanted skin reactions. Additionally, these ingredients can provide additional benefits, such as hydration or protection against external aggressions.

By creating a natural cosmetics brand, you meet this growing demand and position your business as an attractive option for health- and environmentally-conscious consumers .

Not only do you offer safer and more skin-friendly products, but you also contribute to the preservation of biodiversity by promoting the use of ingredients from sustainable and renewable sources.

Authenticity as a pillar of your brand

Authenticity is the key to building trust with your customers.

In a market saturated with cosmetic products, consumers are increasingly looking for brands they can trust.

By opting for a transparent and honest approach to manufacturing your products, you build credibility for your brand and establish an emotional connection with your customers.

Communicate openly about the origin of your ingredients, your manufacturing methods and your values as a company. Tell the story behind your brand and highlight the people and processes that make your products unique.

By showing your commitment to quality and integrity , you encourage long-term customer loyalty and differentiate yourself from the competition.

Craftsmanship as a guarantee of quality

Craftsmanship adds extra value to your cosmetic products.

Unlike mass production, where the emphasis is often on profitability and efficiency, craftsmanship emphasizes quality and attention to detail.

By manufacturing in an artisanal way , you will be more agile in offering new products according to the needs and preferences of your customers, while guaranteeing superior quality at each stage of the process.

Making a cosmetic mixture in a large plastic beaker

Handwork also creates a unique experience for your customers, who appreciate the added value and distinctive character of artisanal products .

By highlighting your craftsmanship, you strengthen the image of your brand as a company concerned with traditional know-how , which allows you to stand out in an increasingly competitive market.

“By adopting an artisanal approach, you also enhance the human aspect of your business.”

In addition, you contribute to the local economic development of your community.

In summary, creating a natural, authentic and artisanal cosmetic brand allows you to meet growing consumer expectations. By adopting these fundamental values , you can not only stand out, but also build a solid and lasting relationship with your “consumer stakeholders”.

This approach allows you to position yourself as a trusted brand , concerned about the health and well-being of its customers, while contributing to the preservation of the environment.

You will create a unique and attractive brand, capable of thriving in an ever-changing market.

By embracing these principles, you are part of a broader societal trend that favors a return to basics and authenticity.

You are part of a global movement aimed at transforming the cosmetics industry towards more sustainable and ethical practices.

Your company will thus become an actor of change , helping to evolve market standards and expectations.

To give you an example, it is with this in mind that the Slow Cosmétique Label was created.

Costomise is here to help you realize your project by accompanying you, for example, to market your own cosmetic formulas or to bring your production unit into compliance.

FAQ on creating an artisanal and natural cosmetic brand


Choosing natural ingredients for your cosmetics has many advantages:

  • Less irritation and allergies: Natural ingredients are generally more biocompatible with the skin, meaning they are less likely to cause skin reactions (aside from essential oils).
  • Eco-friendly: Natural ingredients are generally more biodegradable. Their production often requires less energy and resources than synthetic ingredients.
  • Beneficial properties: Natural ingredients can offer a variety of beneficial properties for the skin.
  • Easy to understand: Natural ingredients are generally easier to identify and understand than synthetic ingredients. This allows consumers to make more informed choices about the products they use.

In summary, opting for cosmetics based on natural ingredients is a healthier, more ecological and more transparent choice.

Note that:

  • It is important to choose labeled or certified products to guarantee the quality of the products and the origin of the ingredients.
  • Some natural ingredients may also be irritating to some people. It is therefore important to test products on a small area of skin before using them on the entire face or body.

Transparency is essential. Communicate openly about your manufacturing practices, the origin of your ingredients and your values as a company.

Knowledge of ingredients and formulation is essential. Additionally, manufacturing, marketing, and business management skills are necessary to succeed in this competitive industry.

To ensure product quality, it is essential to rigorously follow Good Cosmetic Manufacturing Practices according to the ISO 22716 standard. This internationally recognized standard defines the procedures and requirements to guarantee the safety and quality of cosmetic products.

Manufacturing facilities should be designed and equipped in accordance with ISO 22716 specifications, ensuring a clean and controlled environment for the production of cosmetic products. In addition, you and staff should be trained regularly in good manufacturing practices, including hygiene, safety and ingredient handling.

Quality controls at every stage of the manufacturing process, from the receipt of raw materials to the final packaging of the products must be put in place.

Need help ?

Contact us