How to stand out in the cosmetics sector in France?
Authenticity and quality are the foundations of a successful cosmetics brand, but this is not always enough to create a strong and recognizable identity.
At Costomise, Cosmetic Laboratory in Marans, we support brands in their creation and development by bringing them our expertise in the design of natural and/or organic products, and manufactured in France.
Here are our tips for building a sustainable and authentic Made in France cosmetics brand identity.
Transparency, an asset for a Made in France cosmetics brand!
For a French cosmetics brand , the origin of products and ingredients is a real asset.
Today's consumers are looking for products with transparent origins, wanting to ensure quality and compliance with standards. By favoring French raw materials, a brand affirms its desire to support the local economy while guaranteeing high quality standards.
At Costomise, we highlight this transparency by working with local suppliers and by adopting environmentally friendly production processes.
Transparency also requires honest and open communication with customers. Labels must be clear and descriptions detailed in order to build a relationship of trust and loyalty.
This is a fundamental aspect for any Made in France cosmetic brand wishing to be sustainable. The values of naturalness and ethics, when combined with French know-how, strengthen the image and attract customers who are increasingly attentive to the impact of their purchases.
Have a commitment to the environment!
The identity of a Made in France cosmetics is also defined by its environmental commitment.
Many brands today choose eco-responsible packaging, made from recyclable or biodegradable materials, to meet consumers' expectations in terms of respect for the planet.
This commitment is reflected not only in the choice of ingredients, but also in each stage of production, from formulation to packaging.
As a cosmetic laboratory , at Costomise , we recommend brands on packaging options and on sustainable production processes. The use of environmentally friendly processes, such as soft extraction methods to preserve the quality of assets, strengthens the brand's credibility. It is a way of associating with the identity of the brand a strong value, in line with current expectations.
A cosmetic brand also has a strong visual identity!
Visual and olfactory identity is an essential pillar for any cosmetic brand . Consumers become attached to brands that have a unique and recognizable identity at first glance or the first scent.
The choice of colors, typographies and packaging shapes must reflect the brand's values, whether softness and purity for a line of natural care or refinement for a range of high-end products.
Olfactory is also essential for a complete sensory experience. Fragrance is often the element that sticks in the memory, and it can strongly influence the perception of the brand.
At Costomise , we help you define a signature that strengthens your identity in order to stand out. The consistency between the visual, the olfactory and the message strengthens the brand's impact with consumers.
Always promote French expertise in formulations!
We all know it! Made in France cosmetic brands .
By highlighting unique formulations, based on artisanal manufacturing methods or modern processes, brands can attract customers who seek both innovation and tradition.
We rely on our formulation expertise to help brands create original and high-performance products. By exploiting local resources, integrating natural, organic active ingredients suitable for all skin or hair types, we contribute to the development of products that meet customer expectations for quality and safety.
Towards authentic and committed cosmetics
It is clear that successful identity of a Made in France cosmetics brand relies on a clever mix of authenticity, transparency and commitment to nature and consumers. The creation of a brand knows how to build a vision, convey strong values and offer a unique experience.
Our mission is to support you in this adventure by offering you our expertise and know-how so that you can successfully shine in the world of “Made in France”.
A successful brand identity is one that touches consumers, inspires them and builds loyalty. By combining the values of naturalness, environmental commitment, and passion, a French brand can establish itself sustainably and offer exceptional products.